Editor's Note
Shopify Sidekick isn’t a product update; it’s a distribution shift.
As more merchants begin using Sidekick to manage their stores, the way they discover and install apps is fundamentally changing.
Issue #1 shared a checklist to get you thinking in the right direction. In this issue, we go deeper, unpacking how to position your app to get discovered by Sidekick.
This is the time to act, while others are still figuring it out.
🧭 Why Sidekick Discovery Matters
Shopify Sidekick is quickly becoming the first point of interaction between merchants and the platform. If you’re not discoverable through it, you’re invisible to a growing segment of Shopify’s user base.
Sidekick doesn’t browse; it recommends. And this playbook helps make sure your app is the one it picks.
📖 What’s Inside This Playbook:
✅ A framework to align your app with Sidekick’s discovery logic
✅ How to reverse-engineer prompts merchants are likely to use
✅ The exact content structure Sidekick prefers (and how to format yours)
✅ Technical and non-technical changes you can make today, and much more
How to get it:
👉 The Complete 2025 Guide to Optimizing Your Shopify App for Sidekick Discovery
💡 Bonus:
If you haven’t yet, check out our Sidekick Optimization Checklist from Issue #1. It pairs perfectly with today’s playbook.
👀 Coming Next Week – Issue #3
How to Get Built for Shopify: Game Plan and Why It Matters
This one’s big. We’ll break down:
📋 The full Built for Shopify Requirements Checklist
⚙️ Performance benchmarks & technical standards
🧩 Embedded App UX guidelines
🧾 Application & approval process (including what to avoid)
If you’re eyeing the badge, you can’t miss it.
Are you solving some amazing challenges for merchants? We would love to chat. The SaaS Hub is curating the top 10 apps across categories, and we would love to connect and learn more about your app and potentially curate it. You can submit your app for our vetting and curation process here.
Till next time,