May 6, 2026
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1 min read
More founders are building multiple apps instead of betting on one. This issue breaks down when portfolios work, when they become a mess, and a simple way to do it right.
Apr 29, 2026
2 min read
Quick answers to the questions I’m seeing repeatedly.
Apr 22, 2026
Support is not “tickets”. It’s retention, reviews, and renewals. This issue gives a full, step-by-step support system you can implement fast.
Apr 15, 2026
Listing translation can lift installs fast. The real win is making those installs stick. This issue shows the exact order to translate, how to prioritize languages using your install data, and a caution for high-touch onboarding apps. Podcast link at the end.
Apr 8, 2026
3 min read
Scripts are being sunset. This issue shows what’s impacted, the two replacement paths, and a simple way to help merchants and agencies without making it salesy.
Apr 1, 2026
5 min read
Mar 25, 2026
Quick answers to the questions I’m seeing repeatedly. Plus, a new merchant podcast announcement.
Mar 18, 2026
UI, integrations, “AI”, BFS, and pricing are not moats. This issue breaks down what actually holds and includes a 15-minute moat audit you can run today. Plus, the Consentmo podcast link at the end.
Mar 11, 2026
A full, step-by-step outreach system built for warm intent leads, multi-touch follow-ups, and reply-to-call conversion, without sounding spammy.
Mar 4, 2026
4 min read
Quick answers to the questions I’m seeing repeatedly. Plus, a new podcast episode at the end with Shaan Arora from Alia Popups and the $60M acquisition story.
Feb 25, 2026
Merchants are already asking AI tools for app recommendations. This issue shows two paths to earn citations: a DIY manual method and a simple automated flow. There’s also a surprise at the end.
Feb 18, 2026
Agency partnerships are hard. This issue breaks down what agencies actually care about and gives a simple 30-day plan to start earning referrals. Plus, newsletter readers get first access to 4 remaining sponsorship slots for our upcoming Shopify Merchant’s Edition Podcast.
Feb 11, 2026
Most partnership “collabs” die because they’re vague. This issue gives a simple weekly system, a 4-week timeline, and copy-paste templates.
Feb 4, 2026
Founders are reacting hard to the AI data clause. Here’s the quick summary, what it likely means, and the one thing to do this week.
Jan 28, 2026
Our first episode is live. Also, there’s a quick BFS ads warning near the end that can save money if you run plan-based targeting.
Jan 21, 2026
Activation gets the first win. Retention is what turns it into revenue. This issue is a complete Day 1 to Day 90 system.
Jan 14, 2026
This week: The first 10 minutes decide retention. This issue is a full, step-by-step activation system to stop silent churn.
Jan 7, 2026
The 2026 Reset: A simple 30-day plan to start the year with momentum (not chaos)
Dec 31, 2025
Dec 24, 2025
Dec 17, 2025
This week: Winter ’26 recap + the Sidekick “merchants can build apps” announcements, what’s real, what’s hype, and the playbook app founders should follow next.
Dec 10, 2025
This week we share with you a ground level handbook for going from a raw idea to a category leading Shopify app. Created for founders who want zero fluff and a lot of real work.
Dec 3, 2025
This week’s playbook walks through how to use Shopify App Store ads like an operator, not a gambler, from “should I even run ads?” to weekly optimisation.
Nov 26, 2025
This week’s playbook breaks down exactly how to consistently get more (and better) reviews for your app, without being spammy or risking your reputation.
Nov 19, 2025
This week’s playbook breaks down exactly what it takes to earn (and keep) the Built for Shopify badge, plus a checklist you can run with your team.
