“Shopify Scripts is going away. What should I tell merchants if my app touches discounts, shipping, or checkout?”
Keep it calm and practical. Tell them Scripts are being sunset and the replacement path is Functions-based. If your app relies on Script-style logic, publish a short help page that explains what changes, what stays, and what to check. Add a support macro so your replies are consistent. Most merchants just want to know: will it break, and what do I do next? More details here.

“We translated our app listing. Installs went up, but churn also went up. Why?”
Because listing translation brings new installs, but the product experience decides retention. The churn usually comes from onboarding steps, validation errors, or emails that are still English-first. Fix the blockers first: onboarding text, primary CTAs, success confirmations, and error messages. Once the first language is solid, adding more languages gets easier. More details here.

“How do I get my app mentioned in ChatGPT and other AI answers?”
Think prompts, not keywords. Start with a list of the questions merchants ask when buying apps in your category. Then check what tools and pages get cited today. Your job is to publish pages that are easy to cite: best apps, alternatives, comparisons, how-to, troubleshooting. This is not instant. It’s a 3–4 month loop of publish, track, improve. More details here.

“At what point should I outsource customer support?”
When support starts hurting growth. Common signs: slow replies, repeated setup confusion, too many ‘is it live’ tickets, and founders spending 2+ hours daily in the inbox. Before outsourcing, document the basics: ticket tags, severity, verification checklist, and top 10 macros. Outsourcing without that usually reduces quality. More details here.

“When should I raise my price, and how do I avoid backlash?”
Raise price when you have stable value and a clear best-for segment, not when you feel bored. Announce early, keep it simple, and grandfather existing merchants when possible. The message should be: what improved, why the new price, and what stays the same. Also, price changes are easier when your onboarding and support are strong.

“What are the 5 product events I should track as a Shopify app founder?”
Keep it basic:

“A bigger competitor copied our feature. What should we do?”
Do not panic and ship 10 more features. Go deeper on workflow and outcomes. Tighten onboarding, reduce setup friction, improve reliability, and own a weekly routine inside the app. Also, pick one distribution channel you can run weekly (partners, agencies, content, outreach). Features get copied. A strong workflow and strong distribution are harder to copy quickly.