Editor's Note
Most Shopify app founders want to build one app and grow it as far as possible.
That path still works.
But more founders are now building a portfolio of apps for a few reasons:
diversification
wider market coverage
shared distribution
shared support and marketing systems
The problem is, most people misunderstand portfolios.
A portfolio is not “launch 10 apps.”
A portfolio is a system.
This issue breaks down what that system actually looks like.
The Portfolio Playbook for Shopify Apps
Why more founders are building multiple apps, and how to do it without breaking quality, support, or focus
Hello Founders,
Today’s issue: The Portfolio Playbook for Shopify Apps
I recently spoke with Justas from Essential Apps (they run 10+ apps used by 250,000+ Shopify merchants) and it was a good reminder that portfolios work only when you have the right structure and discipline.
Inside this playbook:
What a portfolio really is, and what it is not
Why founders build portfolios (and the real reasons it works)
The biggest trap that kills most portfolio attempts
Two models that work: focused apps portfolio vs suite strategy
The readiness checklist before you build app #2
How to choose the next app without guessing
When something should be a standalone app vs a feature inside an existing app
The operating system: shared services, dedicated ownership
Why support breaks first and how to prepare for it
How portfolio distribution actually compounds through cross-promotion
👉 Read the full playbook here: The Portfolio Playbook for Shopify Apps
Merchant Podcast update:
This one touches all the right dots, see how EM5 built a massive perfume brand, and the flip side of Shark Tank and Quick Commerce. This one is in Hindi, so do use subtitles when needed. Exclusive early access for our subscribers 🙂
Check out EM5 D2C Playbook podcast episode here: https://youtu.be/bx2n3X7LnsI
If you watch it, please drop a thoughtful comment.
Early engagement helps with more visibility.
Announcement : Starting a new segment Commerce Coffee Chats
A direct, unscripted, unedited, raw heart-to-heart conversation with app founders and agencies. If you want to be a part of this journey and be a thought leader in the ecosystem, then let’s connect. Only looking for 3 operators who want to co-create content and need accountability. Whatsapp for dm on linkedin.
Till next time,
Best- Yuvraj Kewate