In partnership with
2026 State of AEO Report
A year ago, most marketers weren't thinking about AI search. Now it's one of the fastest moving channels in the industry and nobody has a playbook yet.
So we built one. We surveyed hundreds of marketers to find out how they're approaching answer engine optimization, where they're investing, what's actually working, and what isn't.
The result is the 2026 State of AEO Report. Real data. Real strategies. A clear picture of where AI search is headed and how to get ahead of it.
Editor's Note
If you want organic installs, “alternatives” pages are one of the most underrated assets you can build.
People searching “{competitor} alternatives” are not browsing. They’re evaluating.
The problem is that most apps write these pages like a school essay:
a list of tools
a few generic bullets
no clear verdict
no switching guide
no internal linking
So they either don’t rank or they get traffic that doesn’t convert.
This issue is a step-by-step playbook for building alternative pages that rank and convert, and for setting up an SEO system around them.
Let’s get into it.
The Alternatives SEO Playbook for Shopify Apps
Hello Founders,
Today’s issue: The Alternatives SEO Playbook for Shopify Apps
Inside the full playbook:
The 6 sections every alternatives page needs to rank and convert
How to write fair comparisons without sounding desperate
Keyword research method to pick battles you can actually win
Internal linking map so alternatives pages feed your whole site
The split most founders miss:
Strategic pages your team should own (alternatives + comparisons)
Ongoing content that compounds over time (how-to, troubleshooting, best practices)
A simple QA checklist before you publish
👉 Read the full playbook here: The Alternatives SEO Playbook for Shopify Apps
Merchant Edition Podcast update:
New episode is live with Vaani, Founder at D’Chica Essentials:
https://youtu.be/z5GDE7W1o4k
If you watch it, please support the episode:
like the video
subscribe to the channel
leave a thoughtful comment
Till next time,
Announcement : Starting a new segment Commerce Coffee Chats
A direct, unscripted, unedited, raw heart-to-heart conversation with app founders and agencies. If you want to be a part of this journey and be a thought leader in the ecosystem, then let’s connect. Only looking for 1 (2 slots filled) operators who want to co-create content and need accountability. Whatsapp for dm on linkedin.
Till next time,
Best- Yuvraj Kewate