Editor's Note
Quick one today, but important.
We published the first episode of the Shopify App Founders Edition Podcast, and I just want to say thank you.
The last 24 hours reminded me why I started this newsletter in the first place: founders helping founders, sharing what’s working, and calling out the stuff that quietly burns money.
One request: read this email fully. I’ve added a short caution at the end for anyone running Shopify App Store Ads with Built for Shopify plan-based targeting. If your BFS status changes even temporarily, it can impact delivery and spend in ways most teams miss.
Podcast Launch Update + a BFS Ads Warning Inside
Hello Founders,
The first podcast episode is live:
👉 Watch the episode here: 100,000 Installs: How to Build a Shopify App Empire in 2026 | Priyank Savani
I’m genuinely grateful for the support so far.
In the last 24 hours:
73+ subscribers overall on the channel
500+ views on the episode
A lot of thoughtful DMs, replies, and messages from founders
If you watched, shared, or even just sent a “good luck” message, thank you. It helps more than you think.
A small ask (and it’s very specific)
If you’ve received even 10% value from this newsletter, I’d love your support on the podcast launch with 3 simple actions:
Subscribe to the YouTube channel
Watch the episode (even 10 minutes helps)
Like the video and leave a thoughtful comment
Why am I asking for this so directly?
Because the first few days decide whether YouTube pushes the episode to more Shopify founders or buries it. Comments matter a lot. Not just “nice one,” but real comments. What stood out, what you learned, what you disagreed with, what you want to see next.
That one comment helps us reach the right people.
What’s coming next: Merchant Podcast
We are also gearing up for our merchant podcast.
Distribution is everything in the Shopify ecosystem.
The long-term plan is to build a strong audience of e-commerce merchants around The SaaS Hub. So when it’s time to give a shout-out to you, your app, or your agency, the right merchants are already paying attention. We already have 5 merchants lined up, and a few of them are also featured on Shark Tank, so you know we are talking to the right folks.
That is the goal. Build the audience first, then help the ecosystem win with it.
To do that, we need to work together and get this YouTube channel moving.
Quick caution for Shopify app founders running Shopify App Store Ads with plan-based targeting:
Not sure if you know, but plan-based targeting is a Built for Shopify-only feature. If your BFS status changes (even temporarily), those campaigns may stop being eligible to serve as intended.
Do this the same day your BFS badge changes:
Check delivery metrics (impressions/spend), not just whether the campaign is enabled
Pause plan-targeted campaigns if delivery drops
Keep a backup campaign that doesn’t rely on plan targeting
Remember: you can edit plan targeting, but you can’t remove it from an existing campaign, so the fallback is usually a new campaign
If you want, reply “PLAYBOOK,” and I’ll share a step-by-step SOP for this exact scenario in the upcoming newsletter.
Are you solving meaningful problems for merchants?
The SaaS Hub is curating the top 10 apps in each category. If you’d like us to consider your app, you can submit it for our vetting and curation process here.
Shopify App Founder’s Edition Podcast is now LIVE
Subscribe to our YouTube channel to get notified once the episode is live here and if you want to be a part of our upcoming podcast episodes, apply here to get featured.
Till next time,