Mar 25, 2026
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5 min read
Quick answers to the questions I’m seeing repeatedly. Plus, a new merchant podcast announcement.
Mar 18, 2026
2 min read
UI, integrations, “AI”, BFS, and pricing are not moats. This issue breaks down what actually holds and includes a 15-minute moat audit you can run today. Plus, the Consentmo podcast link at the end.
Mar 11, 2026
A full, step-by-step outreach system built for warm intent leads, multi-touch follow-ups, and reply-to-call conversion, without sounding spammy.
Mar 4, 2026
4 min read
Quick answers to the questions I’m seeing repeatedly. Plus, a new podcast episode at the end with Shaan Arora from Alia Popups and the $60M acquisition story.
Feb 25, 2026
3 min read
Merchants are already asking AI tools for app recommendations. This issue shows two paths to earn citations: a DIY manual method and a simple automated flow. There’s also a surprise at the end.
Feb 18, 2026
Agency partnerships are hard. This issue breaks down what agencies actually care about and gives a simple 30-day plan to start earning referrals. Plus, newsletter readers get first access to 4 remaining sponsorship slots for our upcoming Shopify Merchant’s Edition Podcast.
Feb 11, 2026
Most partnership “collabs” die because they’re vague. This issue gives a simple weekly system, a 4-week timeline, and copy-paste templates.
Feb 4, 2026
Founders are reacting hard to the AI data clause. Here’s the quick summary, what it likely means, and the one thing to do this week.
Jan 28, 2026
Our first episode is live. Also, there’s a quick BFS ads warning near the end that can save money if you run plan-based targeting.
Jan 21, 2026
Activation gets the first win. Retention is what turns it into revenue. This issue is a complete Day 1 to Day 90 system.
